Since its inception in 2016, Facebook Live has witnessed astounding growths that will only become more prominent in the coming times. The reasons are obvious; people prefer watching videos over other types of content as they are more interesting and engaging. Brands have since been in a lot of confusion on how to leverage this new update effectively. This article will help you on how to do a live streaming step-by-step with amazing tips and tricks that will surely help you with your branding which will further reach more Facebookers organically.
Let us first understand why Facebook Live is so important for social media marketing in the contemporary advertising scenario.
- Facebook considers Live Video a distinct content type from other videos or images shared on the platform. So, Live Videos are more likely to appear higher in the News Feed.
- One-third of all online activity is spent watching videos which will grow to more than 80 percent of all consumer internet traffic by 2020, Cisco predicts.
- People comment 10 times more on Facebook Live Videos than on regular videos.
- Facebook Live Video has its own notification system. People who frequently engage with your brand may receive a notification when you go live. Also, if your audience have subscribed to your live videos, they’ll be notified every time you go Live.
How To Go Live On Facebook:
Go to the News Feed, and tap the ‘Live’, at the bottom left corner in the status bar.
Go to your profile, open the status bar and select Live Video from the menu that appears below.
Once you tap on ‘Live Video’, you will be prompted to allow the Facebook app to access your microphone and camera. You’ll be asked this only one time.
You can control who sees your video on Facebook. It is recommended to make your video public for a larger reach and more interaction. If it’s your first time, you probably can allow one or two people to see your update solely for testing purposes. The privacy settings can be changed anytime later on.
Writing a catchy caption is essential for every update and Live Video is no different. Describe your video in an interesting way while explaining how it can be of use to your followers, to rouse more interest. You can also set your location, tag people and tell what your broadcast is all about.
Facebook has some really great personalized filters to choose from. Tap the icon in the upper right-hand corner of your screen, and you can choose any filter to make your video quirkier and engaging.
Hurray! It’s time to go Live on Facebook. Just make sure you have a proper internet connection, lest your broadcast gets interrupted. Facebook allows a broadcast of maximum 90 minutes, so there’s more than enough time to tell your story in one go. Just make sure your video is of a significant duration, so more people join you. Plan your script well it as it should keep the interest of the audience intact at all the times.
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