There is this very famous story that we all read in our childhood “Jack & the Beanstalk”. A magician gives a little boy three magic beans. But out of her anger, his mother flings them out of the window. Next day, Jack saw a giant beanstalk that sprang up overnight, helping Jack climb to a kingdom in the sky from where he makes a fortune.
“So, here for your e-commerce website, Search Engine Optimization (SEO) is like the three magic beans. It will make you a fortune, too!”
Everybody starts from the first stage and thus it doesn’t matter if your country is big or small, a bootstrapped startup or a Fortune 500 firm all you need is SEO to maximize your e-commerce website’s profitability. Here, in India, you can get best seo services quite easily with the many companies.
Here are three of the main reasons for the question why do we need SEO for E-commerce websites:-
Reason 1: SEO Is Critical For Helping Customers Find You:
Having an e-commerce website without an SEO is leaving cash on the table and that too plenty of it. But don’t take my word for it. Log on to your analytics tool. Firstly, look at where most of your traffic, conversions and sales come from. I am quite positive that in most cases, organic search will rank as one of your top sources of revenue. Search is now an integral part of the decision-making process, with 89% of consumers using search engines to inform their purchase decisions. You should never ignore SEO, thus ignoring SEO means you are taking the risk of not being visible during your customer’s buying journey. It happens that when you are very less shown on the search list, then the customers don’t know you much and thus you sell less, and your growth slows down. At the same time, your competitors will increase sales and profits and you are letting them grow stronger.
Look at it from another perspective. Your potential for growth is tremendous. Well, I actually have noticed this too often that clients are satisfied with average rankings on Google’s organic search results. The main problem is that they don’t really understand that they could expand sales and revenue massively by improving further. So, ecommerce seo is very necessary.
Reason 2: SEO Is A Cost-Effective Way To Grow Your Bottom Line:
My more successful clients allocate most of their time and resources to activities that are essential for meeting their goals and cut down on areas with lesser potential or impact. When the fundamentals of your sales and marketing strategy involve correct analysis of your situation, market and competition, and your plan is tailored to your resources and strengths, your efforts will be more cost-effective. SEO service in India is quite affordable.
Maybe you’re forced to buy costly banner ads. So, having an effective SEO means that you are less dependent on this traffic. Of course, you can still buy ads. But if finances are tight, SEO can be a lifesaver that keeps sales and profit flowing. Completely opposite of paid search traffic, the traffic from organic search is “free” no cost per click, no cost per conversion, no cost per impression. Though there are costs associated with hiring and retaining an SEO professional, that is true for any online marketing discipline.
Reason 3: SEO’s Effects Are Long-Lasting, Making It A Great Investment
Here, we will talk about SEO which delivers results that are targeted, cost-effective, measurable and long-lasting. No one “pulls the plug” on SEO. If you will stop paid advertising, the traffic will drop automatically. SEO just keeps going and going, working night and day. Thus, the long-term effects of a solid SEO program are quite clear. SEO builds upon itself to grow stronger over time and is different from other forms of marketing. You can keep growing until you own your niche and dominate the market. In some cases, you can even take a break or focus on other things for a few weeks or months and return to find your SEO just as effective as before (or close to it). In future, if you run short of cash, you could pause your other ads and still be visible to your audience through organic search results.
“Thus, SEO for your E-Commerce site is no longer optional”. Well, to be very precise search engine optimization has the potential to boost your e-commerce site’s sales and revenue and make you the market leader in your industry. And the good news is that your investment in SEO will even pay for itself in a very short time, while its effects will last for many years.