“It’s not only about traffic, but e-commerce requires sale and revenue as well”
These days be it shopping for apparels or grocery, we prefer the e-commerce website not because they offer the best but also because its easy and can be done from the comfort of your home because these days. we are too busy setting our careers that we do not have time to go out and get the stuff from the stores all the time.
But the problem is there are too many sites to choose from and the consumer always goes for the sites that appear on the 1st page of Google results, well, you might ask why not go to the 2nd page and check your options? This is because we always wish to get over with it as quickly as possible so that we can get back to our office work or household chores.
This is the reason many jokes that “the best place to hide a dead body is in the 2nd page of Google search”. This might be a joke but it is the fact that is why every e-commerce company fight for their spot in the first page of Google and if I be more accurate among the first five results of Google but that is definitely not easy to achieve thus you would need the best e-commerce SEO service to help you out. You might ask how would they do that well here are some tricks that they use:
Proper Internal Linking Structure:
Internal linking is important for every website but if you are the owner of a high performing e-commerce website then for you it is not a choice rather it is a necessity. Internal linking is actually a process which helps you in creating links that would go from one page on a domain to a different page belonging to the same domain. The best thing about this is that if you correctly utilize the category pages on your website, then most of the heavy lifting of internal linking can be handled automatically.
It is very important that you have an excellent keyword strategy because that would determine how frequently your e-commerce website on the Google search engine. Thus, it is very crucial that you use the appropriate keyword so that when a user searches for a product your website or the category page linked to that keyword could appear on Google search.
Optimize Product Pages Based On User Search Criteria:
When a user searches for a particular product on Google they usually type in few specific words thus you should make sure that you optimize your product pages accordingly. You must do a thorough research on the terms that are commonly used by your target audience and then use it in the page title, URL, product description etc. This would get improve the page’s ranking and would also help you to gain sales and revenue.
For a user doing shopping through the e-commerce sites, every second count. Thus, believe it or not, but page speed plays a major role in the success of your website. The user does not have the patience to wait for the page to load so, if the page takes a lot of time to load it results in abandoning of the page so, make sure that the SEO service in Delhi that you hire does it for you. So, that your page audience stays on your page and not abandon it.