SEO or Search Engine Optimization is a tool used by digital marketers and business owners to increase user traffic on their web pages. Even though the framework of SEO remains unchanged; current internet trends, user preferences, and algorithm changes determine how we use SEO to increase user activity on our platforms. 

According to the experts, there are 5 changes that you should make in your SEO strategies in 2022:

  1. Audio-Visual Content: If you want to increase user engagement on your website, you should include audio-visual content in your SEO strategy. Most of the users prefer audio-visual over text-based content. If you are a newbie in the field of digital marketing, you can always opt for affordable local SEO services. An SEO agency will help your business grow in digital platforms by finding the right content that is suited for your needs. 
  2. Mobile-friendliness: Since engineers and coders make websites with the help of programming languages on a computer/laptop, they often forget to check whether the website works effectively on mobile devices as well. As more than half of the people use their mobiles to search on the internet, your website must be mobile-friendly so that it creates a longer user engagement.
  3. Content Quality: It is important to keep in mind that Google keeps a track of the content that is posted on blogs and websites. Therefore, it is recommended that you go with Google’s EAT principle; EAT stands for Expertise, Authoritativeness, and Trustworthiness. Affordable local SEO services help you in maintaining the quality of your content that meets the standards of EAT. 
  4. Short-Form Content: As the experts are now saying, long-form content generates more traffic on your website as compared to short-form content. Content with more than 3000 words has proven to get more traffic than content with fewer words as keeps the users on the web page for a longer period.
  5. Artificial Intelligence: With technological advancements, Artificial Intelligence or AI has already evolved the way how a website functions. Facial recognition, voice and chat bots have already made us more reliant on the internet and now it is time for AI to be a part of one’s SEO strategies. Affordable local SEO services have been following up on these trends for a long time and now it is time for you to choose one of them to take your business to the next level.
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