Several businesses that have followed traditional marketing methods are gradually shifting to digital marketing. Digital marketing refers to modern marketing methods that are practiced on the Internet to engage more users in the product or service online. As the term has gained relevance in the past decade, it is still new and complicated to conventional players. Therefore, understanding specific jargon related to digital marketing is crucial for an average internet user. This content will focus on one such jargon known as Bounce Rate.

Bounce Rate is a digital marketing term that refers to the number of visitors who land on your webpage and leave without continuing on other web pages of your website. You can calculate your bounce rate by dividing the total number of single-page clicks by the total number of clicks that occur on your websites. The lower the bounce rate, the more engagement is there on your website. The average bounce rate of a website is 40% to 60%. A bounce rate lower than 40% is very uncommon and more than 70% means that your website is performing poorly among your target audience. However, if your website has a bounce rate of lower than 10% that means that there is some technical glitch, either on your website or on your analytics tool. An average bounce rate can be maintained with the help of SEM techniques such as PPC (Pay-Per-Click) or social media ads.

If you are a business with little to no experience in digital marketing, then you should opt for their party SEO services. Several companies claim to be the best SEO services provider, but you should always do your own research before deciding on which one to go with. Check on the customer testimonials, the number of clients, and for how long do these clients stick with these best SEO services provider. You can always drop in an email with such providers and their clients regarding your queries for more insights. Do a little research on your own about prominent digital marketing campaigns, and then see what the SEO providers have to offer. Don’t make a long term commitment by thinking of saving money on yearly packages, because you can lose your money if the company doesn’t cater to your needs. Try their service for a month and then determine whether they are the best SEO services provider for your company.