If you are managing the social media marketing for your business. You already know by now that there are hundreds of metrics, but do you have to analyse them all? Continue Reading
Oh no, I am not against the booming global economy or your plan to launch your product in an exotic foreign market. All i am saying is that where ever you launch your product, try to grasp the local culture of that place, soak in it’s diversity and understand the habits of the local people. Continue Reading
I am not going to tell you why your business should be on Facebook. You already know that, but is your business benefitting from Facebook the way it should – yes, no, maybe.
Read on to find out for yourself. Continue Reading
The other day, I was having a discussion with one of my clients, and he asked me – what about the good old print and radio advertising, ain’t nobody got time for them? This got me curious, and after digging the internet for a while; I stumbled upon a survey by Gordon Borrell, in which he surveyed 7,500 small & medium sized businesses (SMB’s) only to find out that:
Whenever we ask small business owners – which platforms they use to market their product. In single breath they blurt out – Facebook, Instagram, and Linkedin. You see, we are on every platform, with a satisfactory smile on their face. Well, it is not just with small business owners (SMB’s or SME’s) but with big brands as well. Continue Reading
First off, congratulations for having social successfully set up a business. Apparently, a lot of sleepless nights, brainstorming sessions have gone into setting your business up. A few months into the business, things look pretty sluggish and then you convince yourself saying that “it’s a honeymoon period” or maybe “we will pick pace”.